For guests seeking a pleasant stay at a competitive price, midscale hotels offer limited amenities.
A hotel guest’s customer satisfaction depends on several variables, such as employees’ actions, quality of rooms, and pricing. Simpler business models make these properties an option for budget-conscious consumers who appreciate friendly service. Here are three midscale brands that are attracting customers who are happy with standard perks.
Wingate by Wyndham
Wingate by Wyndham has hotels across Canada, the U.S., and Mexico. Targeting travelers that want excellent service and nice rooms at a reasonable price, the chain offers free breakfast and a business center. Ranked high by J.D. Power and Associates for overall customer satisfaction, it’s definitely a hotel to consider.
With 150 hotels in 25 states, Drury Hotels have a revenue of more than half a billion a year. It’s no wonder the chain is thriving. Ranked at the top of J.D. Power and Associates’ upper midscale category, the brand offers rewards to loyal customers. Good rates keep the chain competitive.
InterContinental Hotel Group is launching a new, midscale brand, called Avid Hotels. Due to open in 2019, the hotels welcome customers who will pay about $15 less than rooms at a Holiday Inn Express. This underserved market is a helping other well-run chains to thrive. The guest rooms for Avid have storage spaces and work areas.
Midscale hotels provide comfortable rooms for customers who don’t need high-end services. It’s the free breakfast that keeps guests coming back.